I work PR for an organization based on urban exploration, and we've received numerous "press requests" over the years.
One of the more non-relevant ones we've recently received was a request from a producer of I Want to Work for Diddy (season 2). I'd seen a few episodes of this show when the request was made, and I had a difficult time imagining how supplying this reality show with a space would be good PR for my organization. Yes, many of our "press requests" are actually requests for our free service of "location scounting" (as if).
So when I saw contestants running through a dark tunnel during a commercial for the show, I knew that this was the segment that we had been called about.
The segment lasted less than five on-air minutes. Each contestant ran through dark tunnels until they found a note from Diddy. This action supposedly showed Diddy each person's commitment and ability to get through a "scary situation".
It was pretty stupid, and I'm glad we didn't participate.
I'm not including hyperlinks in this blog post. You'll have to Google "I Want to Work for Diddy" to find information on the show.